SEO industry was shaken several times by Google algorithms and this had caused many SEOs to change their link building strategies to cope up in this huge change in SEO. There are many strategies that were developed and analyzed carefully by SEO experts as alternative to the old fashioned link building tactics that we used to practice before Google rolled out their deadly solution to prevent spamming and unnatural linking activities such as:
- Manipulative Article Directory Submissions (thin, spun and low quality content)
- Massive Social Bookmarking (spam)
- Unethical Web Directory Submissions (keyword over optimization, keyword as anchor text)
- Spam Blog Commenting (low relevancy)
SEO industry was shaken several times by Google algorithms and this had caused many SEOs to change their link building strategies to cope up in this huge change in SEO. There are many strategies that were developed and analyzed carefully by SEO experts as alternative to the old fashioned link building tactics that we used to practice before Google rolled out their deadly solution to prevent spamming and unnatural linking activities such as:
- Manipulative Article Directory Submissions (thin, spun and low quality content)
- Massive Social Bookmarking (spam)
- Unethical Web Directory Submissions (keyword over optimization, keyword as anchor text)
- Spam Blog Commenting (low relevancy)
Some scary facts about guest blogging:
You might disagree with me on this but guest blogging may become the reason why your website will be affected by the next Penguin update. We are all aware that penguin was designed to target link manipulated techniques and Google can easily identify if you are manipulating your links through guest blogging.
Here’s how:
Author Bio – This is a section where we briefly introduce something about ourselves, profession and business. Typically, we include links in the bio to drive visitors to our website in a form of anchor txt. Unfortunately, most people use their target keyword in the author’s box and they overuse the same author’s bio with the same target. Although, it is natural to have them same author bio description, it is unethical to keep having a link in the bio that pointing to your website.
Massive Guest posting – Guest blogging is becoming the new way of article directories but the difference is blog sites have regular readers, active social media attention. If you guest posted on twenty different related websites within your niche, all are highly recognized websites and all have the same author’s bio description with a single anchor text, it may look like manipulative.
It is guaranteed that we will benefit from disturbing content to other websites but we should not overtake advantage of its benefits and only participate if necessary. Content contribution is the best way to introduce ourselves to blogs with established communities and increase our exposure but keep in mind that when linking our website in the post, it should come in a natural way.