WHAT IS RPM IN ADSENSE ?
Before we proceed for the tips to how to increase RPM in Adsense, we must know that what is RPM in Adsense because you cannot proceed to the advance level if you don’t know the basics.
It is basically the the “Revenue Per Thousand Impressions”, i.e the estimated amount you will earn on getting thousand impressions.
Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.
Page RPM = (Estimated earnings / Number of page views) * 1000
For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00. Source –
HOW TO MAKE MONEY FROM GOOGLE ADS BY INCREASING RPM :
Now , you have an idea about that what is RPM in adsense, you can now begin with the tips to increase it. Increasing your RPM in Adsense is not a rocket science, all you have to do is understand your audience, analyze your site and apply ads according to that.Follow the below tips to increase RPM in Adsense :-
1.) Your Niche :-
Your niche matters if your main focus is on adsense, like websites in Tech, insurance, real estate get higher values for RPM, hence CPC. Display the ads according to your niche, for example, if your website is about bikes then it makes no sense if you display the ads about jewellery, footwear etc. Your visitors have came there to see or get info about bikes, so they would be more interested if you show them ads related to automobiles, which will increase your Click Through Rate, more the CTR, more the RPM.
2.) Your Target Audience :-
Visit your adsense and analytics to analyze that what is the country your majority of visitors belong to because that is going to matter a lot, if your target audience is from countries like Canada, USA, UK then you will get a lot of amount but if you get your visitors from countries like Pakistan, India, Nepal then you will be playing only in pennies buddy.
3.) Analyzing Your Keywords :-
Keywords play a very very important role, both for getting targeted traffic and higher CPC. If you target at wrong keyword then believe me you won’t be getting any money in your hand. Do you want to know that what keywords your competitors are using to get targeted and converting traffic which converts into sales/earnings ? Then here is the best method I have got for you used by biggest online marketers
Choose the Most Popular Ad Blocks
Another way to supposedly raise your Adsense Revenue is to use the most common adsense blocks. Some advertisers only design graphics to be displayed using certain ad sizes. It does make sense that using the ads that have more advertiser competition could lead to higher revenue for you. Again, test this out to see if it is true for you and your niche.Some of the more popular ad sizes mentioned were:- 1- Leaderboard (728×90)
- 2-Large Rectangle (336×280)
- 3-Medium Rectangle (300×250)
- 4-Wide Skyscraper (160×600)
5.) Your Ad Positions :-
Now you know that what ad sizes perform better, now this is the place which also matters a lot to increase RPM in adsense and your CPC as well. Place one of your ad just below the title and one of them inside the content. Placing your ad just below the title will increase the probability of user clicking on ad, which in turn increase the RPM, as if the visitors are not clicking on your ads, and you have got even more page views, then ultimately your RPM will decrease, hence you earning.